Corporate Governance
Board of Directors

Johan Lindqvist
Chairman of the Board
Profile
Since:
2021
Born:
1970
Education:
Master’s Degree in Marketing from Linköping University
Main Occupation:
Chairman of Carasent ASA, board member of Visolit AS and Nipsoft AB.
Shareholding in Hoylu:
1,071,428 shares through Windchange Invest AB. Independent in relation to larger shareholders, dependent in relation to the Company.
Convertible Notes in Hoylu:
SEK 5,681,371 in convertible notes through Windchange Invest AB that mature February 28, 2023.

Hans Othar Blix
Member of the Board
Profile
Since: 2019
Born: 1965
Education:
- Master of Business and Marketing, Oslo Business School
- Computer Science degree, EDB Skolen
Main Occupation:
President and Chairman of Skadi Capital LLC and Chairman and CEO of Skadi AS.
Previous Assignments:
Blix has been working as an investor, consultant and professional board member for more than 25 years in over 40 tech and IT companies in Scandinavia and the US.
Shareholding in Hoylu:
2,130,789 shares through Skadi AS and 150,000 options. Independent in relation to larger shareholders, dependent in relation to the Company.
Convertible Notes in Hoylu:
SEK 1,377,421 in convertible notes through Skadi AS that mature February 28, 2023.

Reidar Fougner
Member of the Board
Profile
Since: 2022
Main Occupation:
Investor and CEO of Fougner Invest
Shareholding in Hoylu:
17,887,643 shares through Fougner Invest AS. Independent in relation to larger shareholders, dependent in relation to the Company.
Convertible Notes in Hoylu:
SEK 14,598,801 in convertible notes through Fougner Invest AS that mature February 28, 2023.

Fredrik Urbanski
Member of the Board
Profile
Since: 2022
Main Occupation:
CEO and board member of TTC Invest AS and Chairman and owner of Urban Invest AS
Shareholding in Hoylu:
10,503,645 shares through TTC Invest AS. Independent in relation to larger shareholders, dependent in relation to the Company.
Convertible Notes in Hoylu:
SEK 10,613,883 in convertible notes through TTC Invest AS that mature February 28, 2023.
Executive Team

Truls Baklid
CEO
Profile
Since: 2019
Born: 1972
Education:
MBA in Management & Information Technology, BI Norwegian Business School
Main Occupation:
CEO of Hoylu
Previous Assignments:
- Vice President at Scala
- Managing Director at VirtualWorks
- Managing Director at ayfie Group
Shareholding in Hoylu:
1,155,237 shares through Baklid Invest AS and 200,000 options. Independent in relation to larger shareholders, dependent in relation to the Company.
Convertible Notes in Hoylu:
SEK 3,444,657 in convertible notes through Baklid Invest AS that mature February 28, 2022.

Karl Wiersholm
Chief Financial Officer
Profile
Since: 2016
Born: 1963
Education:
- BBA Finance, University of Wisconsin
- Juris Doctor (JD), University of San Diego – School of Law
- MS Accountancy, San Diego State University
Main Occupation:
CFO of Hoylu
Other Current Assignments:
Member of the Board of Athletic DNA, Inc.
Previous Assignments:
- Member of the Board of Anoto, Inc.
- CFO of Anoto Group AB, Athletic DNA, Inc., Doyenz, Inc.
- Interim CFO of Auction Edge, Inc.
Shareholding in Hoylu:
293,975 shares through CeWi Invest AS and 1,600,000 options. Independent in relation to larger shareholders, dependent in relation to the Company.
Convertible Notes in Hoylu:
SEK 142,474 in convertible notes that mature February 28, 2022.
Management Team

Scott Gaydos
VP Marketing
Profile
Since: 2021
Born: 1980
Education:
BA in Digital Art & Multimedia Design and Communications from LaSalle University
Main Occupation:
Vice President of Marketing
Other Current Assignments:
None
Previous Assignments:
- Senior Director of Marketing at TargetX (Acquired by Liaison Intl.)
- Director of Marketing and Sales Operations at YouVisit (Acquired by EAB)

Zach Hurvitz
SVP Sales & Customer Success
Since: 2016
Born: 1986
Education:
BSBA, Business Administration and Management, Supply Chain Management, Northeastern University
Main Occupation:
SVP – Sales & Customer Success
Other Current Assignments:
None
Previous Assignments:
- Director of Sales at Scalable Display Technologies
- Director of Sales at OneVision Resources
- North American Sales Manager at Stewart Filmscreen

Jakob Leitner
VP Product
Since: 2017
Born: 1983
Education:
MSc. University of Applied Sciences Upper Austria
PhD. Johannes Kepler University Linz
Main Occupation:
VP Product, Co-Founder Hoylu
Other Current Assignments:
None
Previous Assignments:
- CEO / Head of Design at w’inspire GmbH
- Researcher Media Interaction Lab

Thomas Seifried
VP Engineering
Since: 2017
Born: 1981
Education:
MSc. University of Applied Sciences Upper Austria
PhD. Johannes Kepler University Linz
Main Occupation:
VP Engineering, Co-Founder Hoylu
Other Current Assignments:
None
Previous Assignments:
- CTO at w’inspire GmbH
- Researcher Media Interaction Lab

Truls-Jeppe Lund
VP Sales & Customer Success EMEA
Since: 2020
Born: 1984
Education:
BSc Finance & Information Technology Management, BI Norwegian Business School
Main Occupation:
VP of Sales and Customer Success EMEA
Other Current Assignments:
None
Previous Assignments:
- Director of Customer Success, Hoylu
- Director of Pre-Sales, Ayfie
Information Memorandum
Download the Hoylu AB Information Memorandum. Available in English. To download the document, simply click on the download button.
Annual General Meeting
Download the Hoylu AB Annual General Meeting notes. Available in both English and Swedish languages. To download meeting notes, simply click on the download buttons.
2023
2022
2021
2020
2019
2018
Extraordinary General Meeting
Download the Hoylu AB Extraordinary General Meeting notes. Available in both English and Swedish languages. To download meeting notes, simply click on the download buttons.
2023
2022
November
2021
November
March
2019
2018
2017
Auditors and Certified Advisors
Auditor
Henrik Ekström, Deloitte AB
Certified Advisor
Mangold Fondkommission AB
+46 8-503 01 5500
Info@Mangold.se
Engelbrektsplan 2, 114 34 Stockholm, Sweden
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